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The 2021 Professional B2B Sales Master Class Bundle

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8
Lessons
213

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Lifetime
Content
3.0 hours
Lessons
48

B2B Lead Generation + B2B Sales with LinkedIn, Cold Email (2021)

Master High-Ticket B2B Sales, Lead Generation & Lead Nurturing to Get a Large Number of Leads and Take Many of Them Through Your Sales Process to Become Clients

By Alex Genadinik | in Online Courses

Many popular businesses today like agencies, consulting companies, freelancers, and B2B businesses do cold outreach for lead generation and sales. The problem has been that cold email is almost like spam and it has very low response rates due to boring pitches that fill up people's inboxes. This course will reverse that by showing you cold email and cold LinkedIn scripts that get people to engage with you and enter your sales process. It will introduce you to a tool that gives you the email addresses and contact information of potential clients in seconds. You can then use those email addresses to reach out to potential clients via cold email marketing and get them interested in your business. With this tool, you will be able to begin your B2B sales the same day you get this course.

4.5/5 average rating: ★ ★ ★ ★

  • Access 48 lectures & 3 hours of content 24/7
  • Use lead generation tools to get unlimited email addresses
  • Lead generation script to connect with people on LinkedIn
  • Get a script for your email autoresponder to follow up after a cold email
  • Learn to nurture your cold leads & warm them up
  • Boost B2B sales by setting up retargeting ads
Alex Genadinik | Business, Entrepreneurship, SEO, Marketing, Amazon, YouTube
4.4/5 Instructor Rating: ★ ★ ★ ★

Alex Genadinik is a coach on business, entrepreneurship, SEO, marketing, and Amazon. He is a 3-time best-selling Amazon author with some of his books used in universities and high schools. He is also the creator of top entrepreneur mobile apps with 2,000,000+ downloads, host of a popular business and marketing channel on YouTube with 2,000,000+ views, a successful affiliate marketer, and a serial entrepreneur in many other fields.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Your First Program
  • B2B sales and lead generation course welcome and what to expect
    • B2B sales and lead generation course welcome and what to expect - 3:21
    • Marketing strategies overview so you can fit each into your B2B sales plan - 5:36
  • D7 tool for lead generation and B2B sales
    • D7LeadFinder lead generation tool introduction - 2:47
    • D7LeadFinder results - 6:14
    • How to approach your first potential client in a professional way - 4:25
    • Example of a highly-effective email pitch you can write - 6:40
    • Email follow up sequence - 1:24
    • What types of businesses are best as clients or have been impacted by Covid - 2:02
    • Email, direct message, or phone call - 2:44
  • LinkedIn outreach for lead generation and B2B sales
    • Problem with cold LinkedIn outreach as experienced by people you are selling to - 4:22
    • Cold pitch approach and lead generation script that gets engagement - 8:20
    • Treating your cold leads long-term to warm them up - 3:14
    • Options for LinkedIn messaging marketing automation tools - 4:16
    • LinkedIn connection message template to immediately compel and interest people - 5:36
    • LinkedIn lead generation welcome message template - 6:34
    • FindThatLead lead generation browser extension for LinkedIn to get emails - 5:40
    • Using social media to find freelancing work through hashtags - 3:00
  • How to write a business proposal to sell to large companies and organizations
    • Business proposal section introduction - 1:50
    • Choosing a nice business proposal template - 2:34
    • Opening slide of a business proposal - 5:35
    • Table of contents slide - 2:02
    • Executive summary of a business proposal of a $500k/year business - 6:26
    • Advanced: Editing using emotional intelligence and understanding of your reader - 9:07
    • Putting a lot of text on a proposal presentation page - 3:33
    • Solution section and project schedule - 3:16
    • Researching your target reader for better and more targeted writing - 3:51
    • Writing the full solution part of the business proposal - 6:56
    • Team section of the business proposal - 1:25
    • Pricing slide of a business proposal - 1:57
    • Contact information of your proposal - 1:12
  • Setting up your business and product page on LinkedIn
    • Creating a company page in LinkedIn - 4:02
    • Adding a product to your company page on LinkedIn - 3:55
  • Cold email and email nurturing in B2B sales
    • Difference of email autoresponder and email workflow - 3:20
    • My approach to sales copywriting - 2:27
    • Why we will use MailChimp (great free plan) and how to starting the setup - 1:37
    • Designating a list - 4:10
    • Technically setting up the autoresponder in MailChimp - 2:25
    • First email of the autoresponder that can actually get your leads on a call - 9:59
    • Second autoresponder email - 7:58
    • Example of a good B2B sales autoresponder with Helium 10 - 4:11
    • Third, fourth, fifth and further emails in your autoresponder - 9:54
  • Cold email outreach and lead nurturing via social media
    • Using Facebook to reach people and do lead generation - 3:53
    • Creating Twitter lists for lead generation - 1:54
  • Using emotional intelligence and empathy in sales
    • What is empathy - 4:08
    • How I use empathy and emotional intelligence in B2B sales - 6:30
    • Handling sales objections - 8:32
    • Example of how I handle sales objections in my sales process - 6:46
  • Cold phone calling scripts
    • Cold calling phone scripts - 8:16

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10

Press Release Writing & Press Release Promotion For Traffic (2021)

Write a Press or News Release with PRLog or PRWeb

By Alex Genadinik | in Online Courses

Write and submit a press release in one day, and get it distributed in only one or two additional days! This course is a full walk-through where you will learn how to write a 1-page long press release. It will walk you through writing it line by line and you can have it ready right away. Submitting the press release is also a quick process - no more than 30 minutes. Waiting for the press release to be distributed can take one or two days and you are done. Depending on which sites pick up your press release, you will SEO boost from extra links, increase traffic, and gain more sales.

4.0/5 average rating: ★ ★ ★ ★

  • Access 10 lectures & 1 hour of content 24/7
  • Write your own press release
  • Use freelancers to submit your press release
  • Submit the press release completely on your own
  • Gain a new marketing strategy you can repeat regularly
Alex Genadinik | Business, Entrepreneurship, SEO, Marketing, Amazon, YouTube
4.4/5 Instructor Rating: ★ ★ ★ ★

Alex Genadinik is a coach on business, entrepreneurship, SEO, marketing, and Amazon. He is a 3-time best-selling Amazon author with some of his books used in universities and high schools. He is also the creator of top entrepreneur mobile apps with 2,000,000+ downloads, host of a popular business and marketing channel on YouTube with 2,000,000+ views, a successful affiliate marketer, and a serial entrepreneur in many other fields.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Press release course introduction
    • Introduction: SEO, traffic, revenue benefit - 2:09
    • What are press releases for? - 3:29
  • How to write the press release line by line & press release anatomy template
    • Starting to write the press release with the title - 6:00
    • Additional press release headline examples - 6:44
    • Subtitle for your press release - 3:06
    • Writing the press release as a story and to add keywords - 7:13
    • Finishing the press release with bio and contact sections - 1:53
    • Another press release example - 8:38
    • If journalists copy and paste your press release, how will it impact your SEO? - 2:40
    • Submitting the press release - 8:26

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Lessons
13

How to Write a Business Proposal (2021)

A Complete A-Z Walkthrough of Business Proposal Writing & Visual Design

By Alex Genadinik | in Online Courses

This is a very straightforward course in which instructor Alex Genadinik walks you through all the steps of how he would write a business proposal for a high-end service he would try to sell to large companies. The example in this course is of Alex writing a business proposal for services he priced at over $100,000 that are meant to be sold to multi-million and billion-dollar companies. The service he is selling is a complete eLearning setup so they can sell courses to add online courses as an additional revenue source to supplement their current revenue source.

New course with 4.3/5 stars: ★ ★ ★ ★

  • Access 13 lectures & 1 hour of content 24/7
  • Write a business proposal
  • Design a modern looking business proposal in Canva
  • Research your target audience
  • Learn to write & edit using emotional intelligence
Alex Genadinik | Business, Entrepreneurship, SEO, Marketing, Amazon, YouTube
4.4/5 Instructor Rating: ★ ★ ★ ★

Alex Genadinik is a coach on business, entrepreneurship, SEO, marketing, and Amazon. He is a 3-time best-selling Amazon author with some of his books used in universities and high schools. He is also the creator of top entrepreneur mobile apps with 2,000,000+ downloads, host of a popular business and marketing channel on YouTube with 2,000,000+ views, a successful affiliate marketer, and a serial entrepreneur in many other fields.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: intermediate
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Introduction and welcome
    • Introduction and welcome
  • Writing your business proposal
    • Choosing a nice business proposal template - 2:34
    • Opening slide of a business proposal - 5:35
    • Table of contents slide - 2:02
    • Executive summary of a business proposal of a $500k/year business - 6:26
    • Advanced: Editing using emotional intelligence and understanding of your reader - 9:07
    • Solution section and project schedule - 3:16
    • Researching your target reader for better and more targeted writing - 3:51
    • Writing the full solution part of the business proposal - 6:56
    • Team section of the business proposal - 1:25
    • Pricing slide of a business proposal - 1:57
    • Contact slide - 1:12
    • Putting a lot of text on a proposal presentation page - 3:33

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Lessons
28

LeadsGorilla for Selling to Small Businesses & Lead Generation (2021)

Industry-Standard Software to Find Local Business Leads & Contact Them

By Alex Genadinik | in Online Courses

Learn this industry-leading software to find and reach out to small business leads to which you are trying to sell. You'll learn how to find many leads, contact them the right way, and make sales.

  • Access 28 lectures & 1 hour of content 24/7
  • Be familiar with the LeadsGorilla software
  • Turn prospects into hot leads & high-paying local clients
  • Analyze & fix reports issues and deliver results
  • Learn client closing advanced strategies & tricks

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Starting to use the LeadsGorilla software
    • Creating an account - 1:15
    • Logging in and beginning to use LeadsGorilla - 1:20
    • Looking for leads in niches impacted by Covid and for businesses you can sell to - 2:23
    • Getting Facebook leads - 3:04
    • Generating reports to use for pitching businesses - example of an SEO report - 5:21
    • GMB reports and report customization - 4:57
    • Google Core Web Vitals and Citations report - 2:57
    • Facebook reports - 2:02
  • Section 3 - Turning prospects into hot leads and high-paying local clients
    • Sending custom email pitches with reports you generated - 4:10
    • Creating a custom template for your needs - 3:48
    • Email settings - 1:34
    • Having a website and being branded as an agency is key to success - 2:10
    • Getting an agency WordPress theme with LeadsGorilla - 1:27
  • Section 4 - Analyzing & Fixing Reports Issues & Deliver Results
    • How to approach your first potential client in a professional way - 4:25
    • What types of businesses are best as clients or have been impacted by Covid - 2:02
    • Email, direct message, or phone call - 2:44
  • Section 5 - Client Closing Advanced Strategies & Tricks
    • Strong sale-closing strategy with trust-building - 3:26
    • My approach to sales copywriting - 2:27
    • Email copywriting for cold email to stand out and be unique - 11:42
    • Email follow up sequence - 1:24
    • Phone scripts for cold calling - 8:16
    • Good digital marketing services to sell - 3:10
    • Creating a great first offer with a bundle price - 1:29
    • Identifying your high-ticket offer - 2:53
    • Tiered pricing example for an agency - 5:11
    • How to charge higher prices over time - 6:31
  • Handling sales objections
    • What are sales objections and how to approach them - 8:32
    • Example of how I avoid getting sales objections - 6:46

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Lessons
25

LinkedIn Marketing, LinkedIn Lead Generation, LinkedIn Sales (2021)

Be Fully Equipped with Street-Tested Research Strategies & Outreach Messages That Get Results

By Alex Genadinik | in Online Courses

The top 1% of high-performing sales pros do things differently on Linkedin (The world's largest professional network). They're able to create a stand-out Linkedin profile, research their audience, and craft irresistible connection messages that gets replies. What exactly makes these sales professionals so successful? How are they generating so many leads? This course starts by teaching you the foundational concepts of Linkedin and ends with all the tools you need to generate leads on Linkedin. It strips all the fluff and dives into the nuts and bolts on what you need to do - From your Linkedin profile all the way to crafting a winning message.

4.5/5 average rating: ★ ★ ★ ★

  • Access 25 lectures & 1 hour of content 24/7
  • Generate higher quality, volume, & consistent flow of leads with a free account on LinkedIn
  • Create a strong LinkedIn profile that captures your prospect's attention
  • Know the most effective free marketing tools to help with your LinkedIn profile design
  • Establish your character & be seen as a trusted thought leader on LinkedIn
  • Identify prospects on LinkedIn with the high purchase intent
  • Use LinkedIn Sales Navigator
  • Learn the fundamentals of Digital Advertising on LinkedIn
Alex Genadinik | Business, Entrepreneurship, SEO, Marketing, Amazon, YouTube
4.4/5 Instructor Rating: ★ ★ ★ ★

Alex Genadinik is a coach on business, entrepreneurship, SEO, marketing, and Amazon. He is a 3-time best-selling Amazon author with some of his books used in universities and high schools. He is also the creator of top entrepreneur mobile apps with 2,000,000+ downloads, host of a popular business and marketing channel on YouTube with 2,000,000+ views, a successful affiliate marketer, and a serial entrepreneur in many other fields.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • First SectionLinkedIn course introduction
    • LinkedIn course introduction video - 1:45
  • Getting contact information of people from LinkedIn
    • Using FindThatLead browser extension for LinkedIn using Chrome to get emails - 5:40
    • D7LeadFinder tool introduction - 1:03
    • D7LeadFinder results - 3:31
  • If you plan to do cold outreach
    • Problem with LinkedIn outreach as experienced by people you are selling to - 4:22
    • Cold pitch approach and script that gets engagement - 8:20
    • Treating your cold leads long-term to warm them up - 3:14
  • LinkedIn messaging
    • Options for LinkedIn messaging automation tools - 4:16
    • LinkedIn connection message template to immediately compel and interest people - 5:36
    • LinkedIn welcome message template - 6:34
  • Creating a company page and product page in LinkedIn
    • Creating a company page in LinkedIn - 4:02
    • Adding a product to your company page on LinkedIn - 3:55
  • LinkedIn basics if you need them
    • LinkedIn as your reputation management on online resume - 1:34
    • Professionally branding your 2 LinkedIn images - 3:27
    • Managing your website listing on your contacts details - 2:33
    • Updating your byline to promote your business or brand you - 1:13
    • How to create a nice summary for your LinkedIn profile - 5:34
    • LinkedIn endorsements and recommendations - 4:30
    • Fast way to get recommendations - 1:48
    • Experience, publications, and other important sections of your LinkedIn profile - 5:47
    • Five hundred contacts and managing your connection requests - 2:43
    • Company page for branding and SEO citation - 1:28
    • Participating in LinkedIn groups - 2:31
    • Your LinkedIn feed - 2:05
    • Using social media to find freelancing work through hashtags - 3:00

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3.0 hours
Lessons
41

Marketing for Consulting, Services, Digital Marketing Agency (2021)

Learn Winning Strategies & Begin Growing Your Business

By Alex Genadinik | in Online Courses

Learn the most effective ways to promote your service, agency, or consultancy business and grow your client base. This course covers all the different types of strategies and only chose the ones that would be most effective at getting relevant and targeted traffic and converting that traffic to clients. If you want to get more clients for your agency or consulting business, get this course today, and begin growing your business.

4.2/5 average rating: ★ ★ ★ ★

  • Access 41 lectures & 3 hours of content 24/7
  • Appear credible and authoritative
  • Increase your sales conversion rate
  • Draw clients with SEO
  • Promote with a YouTube show or a podcast
  • Promote as a local business
  • Get negotiation basics
  • Be familiar with Facebook Ads
  • Know how & where to get freelancing clients to convert them to clients of your agency
  • Build up your referral & recommendation network
Alex Genadinik | Business, Entrepreneurship, SEO, Marketing, Amazon, YouTube
4.4/5 Instructor Rating: ★ ★ ★ ★

Alex Genadinik is a coach on business, entrepreneurship, SEO, marketing, and Amazon. He is a 3-time best-selling Amazon author with some of his books used in universities and high schools. He is also the creator of top entrepreneur mobile apps with 2,000,000+ downloads, host of a popular business and marketing channel on YouTube with 2,000,000+ views, a successful affiliate marketer, and a serial entrepreneur in many other fields.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Course and instructor introduction
    • Agency marketing course introduction and warm welcome - 2:20
    • Overview of marketing strategies so you can fit each into your marketing - 5:36
    • Your positioning and differentiation - 6:21
  • Your portfolio and credibility
    • CHECKLIST for your website to maximize sales conversion - 6:47
    • CHECKLIST to build credibility and branding outside of your website - 3:15
  • SEO to drive high-quality and highly-converting leads
    • SEO section introduction - 4:05
    • How to start using the Google Keyword Planner tool - 9:51
    • Example of using the Google Keyword tool to find keywords - 4:48
    • Basic agency keywords - 2:06
    • Long-tail vs. short-tail keywords - 6:28
  • On-page SEO introduction (the second part of SEO)
    • On-page SEO introduction - 5:38
    • How to install the Yoast SEO plugin in WordPress - 5:47
    • How to set up title/description metas for regular blog post SEO - 2:57
    • Writing enticing meta tags to increase Google SEO SERP clickthrough - 5:19
    • Cornerstone SEO pages - 5:25
  • Starting with backlinks by interlinking your own site
    • Interlink your own pages for an SEO boost - 5:04
    • ADVANCED page interlinking: Strategy to boost your SEO - 4:02
    • ADVANCED page interlinking: Strategy to boost your SEO - 4:02
  • Easiest backlinks - brand mentions and citations
    • Off-site SEO section introduction - 1:50
    • How to get citations and brand mentions for SEO - 5:12
    • Using your industry-specific websites for SEO and citations - 3:35
    • After SEO citations, social sharing of your website and social accounts - 4:38
  • Ranking higher through link-building, the 3rd part of SEO
    • Link-building overview and complete overview from start to long-term - 7:21
    • Link begging introduction - 5:05
    • Blogging and guest blogging for links and SEO: Only good guest-blogging sites - 3:52
    • Guest blogging pitch script - 4:37
  • Client case study: Choosing a niche and promoting it to get agency clients
    • Client case study: Choosing an affiliate influencer niche and monetizing it - 5:20
  • Finding leads
    • Using FindThatLead browser extension for LinkedIn using Chrome to get emails - 5:40
    • D7LeadFinder results - 3:31
    • D7LeadFinder tool introduction - 1:03
  • Business networking
    • Go to local events where your clients and peers go - 1:56
    • Build a business referral network - 5:24
    • Body language while networking - 7:49
  • Local business marketing
    • Overview of local business marketing - lots of the foundation already laid out - 1:02
    • Google for business - 2:53
  • Don't go after bad clients
    • Conversation with a former student - 2:26
  • Handling sales objections
    • Handling sales objections - 8:32
    • Example of how I handle sales objections in my sales process - 6:46
  • Free consultations
    • Should you give free consultations? - 4:20
  • Setting up your website
    • How to create your website cheaply and professionally - 3:57
    • How to choose a domain name - 8:16

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24

Customer Service, Customer Support, & Customer Experience (2021)

Gain the Customer Service & Customer Experience Skills That Will Give You an Advantage Over Your Competition

By Alex Genadinik | in Online Courses

Good customer service is an advanced strategy for entrepreneurs because new entrepreneurs tend to focus on getting their next client and typically don't delight their current customers. But once you start giving your client outstanding customer experience, they begin to buy from you again and even tell their friends. This course gives you ideas on how to get positive responses from customers for more sales, more repeat customers, more good reviews, and business growth.

4.4/5 average rating: ★ ★ ★ ★

  • Access 24 lectures & 1 hour of content 24/7
  • Build super-fans who buy more & recommend your business to their friends
  • Create a customer experience that delights clients & makes them feel like they are getting a great product
  • Make more money from repeat customers & referrals
  • Turn even angry clients into loyal, long-term clients through amazing customer service
  • Engage your customers in a better way
  • Make customers love you
Alex Genadinik | Business, Entrepreneurship, SEO, Marketing, Amazon, YouTube
4.4/5 Instructor Rating: ★ ★ ★ ★

Alex Genadinik is a coach on business, entrepreneurship, SEO, marketing, and Amazon. He is a 3-time best-selling Amazon author with some of his books used in universities and high schools. He is also the creator of top entrepreneur mobile apps with 2,000,000+ downloads, host of a popular business and marketing channel on YouTube with 2,000,000+ views, a successful affiliate marketer, and a serial entrepreneur in many other fields.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Introduction and a warm welcome to this course on great customer service
    • Warm welcome and introduction to this customer service course - 2:57
  • Customer service fundamentals
    • How customer service and customer care are immensely important for growth - 5:42
    • Seven types of customer complaints and how to deal with each - 7:44
    • Anatomy of a customer complaint interaction from before to after the interaction - 8:26
    • Customer support vs. customer experience - 5:39
  • Dealing with clients as part of your customer service
    • Example of an angry customer email and common misunderstandings - 2:26
    • Firing bad clients - how to say goodbye in a professional way without damage - 4:38
  • Dealing with angry customers since no customer support can escape these cases
    • Mindset for placating angry customers and having positive interactions - 3:54
    • Dealing with angry clients and deciding when to fire clients - 5:34
  • Using positive language in your customer support interactions
    • Saying "no" in a positive way that sounds like a "yes" - great customer service - 5:33
    • Adding positive words to your customer support interactions - 2:16
    • Examples of negative words not to use and how to rephrase - 2:00
  • Using a customer feedback form for customer support
    • Introduction to creating a customer feedback survey in free Google Forms - 1:18
    • Creating an account in Google Docs so we can use Google Forms - 2:35
    • Multi-page forms - 4:35
    • Finishing the course customer feedback form - 3:19
    • Script for the feedback collection email - 2:31
    • Customer feedback form results - 7:45
  • Online reviews - listening and getting insights despite hurtful comments
    • Online reviews - listening and getting insights despite hurtful comments - 8:08
    • Customer service through Google Alerts - 3:46
  • Emotional intelligence in customer support and when selling
    • Introduction to how emotional intelligence plays a role in customer service - 2:08
    • Introduction to empathy - 4:08
    • Emotion checklist - 4:05
    • Understanding the emotion of anger - 4:05

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Lessons
24

U.S Startup & Small Business Registration and Business Law (2021)

Startup Law Course on LLC/C-Corp/S-Corp Registration, Incorporation, Intellectual Property Protection & Everything That's Legal

By Alex Genadinik | in Online Courses

As an entrepreneur, at one point or another, you will need to hire a lawyer. You will also have to understand many of the business law basics like issues with business registration, liability protection, entity types, and more. This course will teach you all that. Learn why you need to register your business with the state, how to decide on what business entity to choose (LLC, S-Corp, C-Corp, or something else), how to protect your intellectual property, basic employment laws, online privacy issues, and much more.

5.0/5 average rating: ★ ★ ★ ★ ★

  • Access 24 lectures & 1 hour of content 24/7
  • Understand business registration
  • Understand Internet privacy & social media use at work
  • Protect intellectual property
  • Determine whether your business should be an LLC, S-Corp, C-Corp, or a non-profit
  • Know how to hire a good lawyer when you need one
  • Research a lawyer's disciplinary ethics background
  • Understand laws about hiring & firing employees and contractors, and what you can be fired or let go for as an employee
Alex Genadinik | Business, Entrepreneurship, SEO, Marketing, Amazon, YouTube
4.4/5 Instructor Rating: ★ ★ ★ ★

Alex Genadinik is a coach on business, entrepreneurship, SEO, marketing, and Amazon. He is a 3-time best-selling Amazon author with some of his books used in universities and high schools. He is also the creator of top entrepreneur mobile apps with 2,000,000+ downloads, host of a popular business and marketing channel on YouTube with 2,000,000+ views, a successful affiliate marketer, and a serial entrepreneur in many other fields.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: intermediate
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Course and instructor introduction
    • Law for small business and entrepreneurs course and instructor introduction - 2:16
  • Company formation
    • Difference between a partnership vs. shareholders vs. members - 3:44
    • Member agreement vs. partnership agreement vs. shareholder agreement - 1:34
    • What if a partner or member or shareholder wants to quit? - 2:42
    • Delaware registration: registering your business in Delaware vs. your own state - 1:10
    • Different types of business insurance & how to decide if you should buy it - 3:40
    • How to dissolve a company if you need to close it - 1:18
    • How to decide what business entity is right for you - 8:36
    • Business bank account and maintaining other business formalities - 3:22
    • What is an EIN - 1:04
    • How to begin the registration process - 4:15
  • Nonprofits and foundations
    • What is a nonprofit? - 5:20
  • How to hire a good lawyer
    • Different kinds of lawyers you can hire - 2:41
    • How to find and research lawyers, how much to pay for a lawyer & negotiation - 6:29
    • DIY (do it yourself options) - how to best use them and are they viable? - 3:08
  • Protecting intellectual property and your ideas
    • How to protect business ideas and your company's intellectual property - 4:17
    • How to protect your business by creating a moat around it - 5:21
    • For first-time entrepreneurs: More on moats, barriers, being first-to-market - 6:11
    • Case study of my decision of whether to get a trademark - 6:26
    • Pros and cons of checking and registering a trademark - 4:11
  • Patents
    • Introduction to patents - 5:42
  • Additional, miscellaneous topics
    • What to consider when deciding to hire employees vs. contractors - 3:47
    • Is it bad or risky to represent yourself in court? - 3:34
    • How to minimize/decrease the risk of being sued - 5:37

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