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86

Strategy MBA: Business Strategy from Startup to CEO

Business Management Fundamentals for Every Startup, MBA & CEO

By John Colley | in Online Courses

If you are looking for the most comprehensive, MBA-level business strategy course, you have come to the right place. Business strategy is a cornerstone of business management which you need to study and understand. In this course, you will discover the essential business strategy topics, alongside business models and frameworks taught in every leading MBA school. By the end of this course, you will gain the confidence to start your own business and reach success in no time.

  • Access 86 lectures & 7 hours of content 24/7
  • Discover essential business strategy topics
  • Learn about business models & frameworks taught in every leading MBA school
  • Understand business strategy design
  • Know more about market growth/share, strategic planning, industry analysis & more
  • Gain some insights on external environment analysis PEST & PESTEL
John Colley, MBA, MA | Investment Banking | Business| Entrepreneurship | Finance
4.5/5 stars on Amazon: ★ ★ ★ ★

John Colley has a Bachelors's and a Master's Degree from Cambridge University in the UK (Magdalene College). He also graduated from Cass Business School in 1992 with an MBA with Distinction and also won the Tallow Chandler's Prize for the Best Dissertation. John spent nine years as a Commissioned British Army Officer, serving in Germany and the UK in the 1980s, retiring as a Captain. He graduated from the Royal Military Academy Sandhurst (Britain's West Point) in 1984. John spent over 25 years working as an Investment Banker, advising hundreds of companies about Strategy, Fund Raising, and Mergers, and Acquisitions. His experience ranges from advising start-up companies to billion-dollar global corporations.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Certificate of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications

Course Outline

  • Your First Program
  • Welcome to this Business Strategy Course
    • Welcome to this Business Strategy Course - 2:52
    • Business Strategy - Executive Summary - 9:40
  • What is Business Strategy
    • What is Business Strategy? - 4:37
    • Business Vision and the Mission Statement - 4:01
    • The Strategy Hierarchy within a Firm - 6:19
  • Designing Your Business Strategy
    • Introduction to Business Strategy Design - 2:18
    • Business Model Design with the Business Model Canvas - 12:52
    • Business Model Canvas Template - 1:04
    • Lafley and Martin's 5 Step Strategy Model - 10:00
    • Hambrick and Fredrickson's Strategy Diamond - 5:47
  • Core Strategy Tools - The Life Cycle Model
    • Understanding Life Cycles - 2:12
    • The Industry Life Cycle - 7:22
    • The Business Life Cycle - 5:51
    • The Product Life Cycle - 5:11
    • The Corporate Funding Life Cycle - 4:07
  • Core Strategy Tools - PEST Analysis
    • External Analysis Using Broad Factors - 2:20
    • PEST Analysis - 8:06
    • PESTEL Analysis - 5:14
    • PESTEL Analysis Template - 1:22
    • CASE STUDY EXERCISE: PESTEL Analysis of Starbucks - 1:43
    • CASE STUDY SOLUTION: PESTEL Analysis of Starbucks - 6:38
    • CASE STUDY EXERCISE: PESTEL Analysis of the Global Aviation Industry - 1:41
    • CASE STUDY SOLUTION: PESTEL Analysis of the Global Aviation Industry - 6:45
  • Strategic Options from Internal and External Analysis
    • Strategic Options from Internal and External Analysis - 6:22
    • SWOT Analysis - 5:02
    • Conducting a SWOT Analysis - 3:59
    • SWOT Analysis Template - 1:56
    • TOWS Matrix Analysis - 5:20
    • TOWS Analysis Template - 1:46
    • SOAR Analysis - 4:22
    • SOAR Analysis Template - 1:21
    • EXERCISE SWOT Analysis Case Study - Amazon - 2:00
    • SWOT ANALYSIS Case Study Solution - Amazon - 8:51
  • Michael Porter - Industry Analysis and Competitive Advantage
    • Michael Porter and Business Strategy Analysis - 2:20
    • Industry Analysis and Introducing Michael Porter - 9:33
    • Competitive Forces Model - Porter’s Five Forces - 11:56
    • Full List of Porter's Five Forces Factors
    • Five Forces Template - 1:28
    • CASE STUDY EXERCISE PORTERS FIVE FORCES Global Aviation Industry - 15:04
    • CASE STUDY SOLUTION: Porter's Five Forces - Global Airline Industry - 15:04
    • Generic Strategies and Industry Forces - 9:42
    • Value Chain Analysis - 6:37
    • Value Chain Template - 1:49
  • Boston Consulting Group (BCG) Growth Share Matrix
    • Boston Consulting Group (BCG) Matrix - 6:56
    • BCG Matrix and the Life Cycle - 2:41
    • BCG Matrix Advantages and Disadvantages - 3:25
    • Adapting the BCG Matrix - 5:25
    • CASE STUDY EXERCISE: BCG Matrix - Facebook - 1:39
    • CASE STUDY SOLUTION: BCG Matrix - Facebook - 4:19
    • CASE STUDY EXERCISE: BCG Matrix - Apple - 1:33
    • CASE STUDY SOLUTION: BCG Matrix - Apple - 4:19
    • CASE STUDY EXERCISE: BCG Matrix - Unilever - 2:06
    • CASE STUDY SOLUTION: BCG Matrix - Unilever - 4:44
    • Boston Consulting Group (BCG) Matrix Template - 2:55
  • Building Sustainable Competitive Advantage
    • Competitive Advantage - Deriving Strategy from Inside the Firm - 3:12
    • Core Competency - 4:56
    • VRIO - Resources to Competitive Advantage - 5:34
    • CASE STUDY EXERCISE Core Competency & VRIO - Apple - 2:10
    • Core Competency Case Study - Apple - 4:57
    • Defining the Unique Selling Proposition - 4:47
    • ADL Matrix - Understanding Your Competitive Position - 6:35
    • ADL Matrix Template - 1:44
  • Growth Strategy Options
    • Ansoff Product Market Matrix - How to Grow Your Business - 4:41
    • Organic vs Inorganic Growth - 2:29
    • Internal and External Growth Strategies Expanded - 21:28
    • CASE STUDY EXERCISE Growth Strategy Analysis Amazon - 1:54
    • Case Study - Analysis of Amazon's Growth Strategy - 5:55
  • Strategic Responses to Mature and Declining Markets
    • Blue Ocean Strategy - 10:10
    • Blue Ocean Case Study - Apple - 4:49
    • Comparing Red Ocean and Blue Ocean Strategies - 4:12
    • How to Survive in an Over Fished Ocean - 5:25
  • Evaluating Strategic Options
    • How to Create a Competitive Analysis on a Page - 3:37
  • Connecting Strategy and Finance
    • Making the Connection between Strategy and Finance - 4:25
    • What is an Integrated Financial Model? - 5:36
    • Key Drivers of an Integrated Financial Model - 8:03
    • Model Structure - 3:25
    • Detailed Model Schedules - 6:38
    • Chart of Accounts - 1:55
    • Financial Statement Inputs and Outputs - 3:05
    • 10 Steps to Building an Integrated Financial Model - 4:52
  • Understanding the Strategic Planning Process
    • Summary of the Strategic Analysis Process - 2:30
    • Understanding the Strategic Planning Process - 6:24
    • Four Step Strategic Management Process - 3:22
    • Strategy Formulation in Six Steps - 6:47
    • Mintzberg’s Five Configurations - 5:06
  • Summary and Wrap Up
    • Course Summary and Wrap Up - 5:15

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26

Startups: Get Pitching for Funding Masterclass

Learn How Investors Think to Ensure the Best Chances of Getting Funded

By John Colley | in Online Courses

Don't make the same mistakes other startups make at the beginning. Learn how Investors think to ensure you have the best chance to get funded with this course! Complete with a business plan template, financial plan template, and investor readiness checklist, this course will set you up to start planning a successful funding round today. From communicating your vision to mastering the art of pitching, this course will give you the skills and know-how to get the funding you need.

  • Access 26 lectures & 1 hour of content 24/7
  • Learn how to communicate Your vision
  • Understand how to prepare a business plan & financial plan
  • Explore the detailed art of pitching investors
  • Get a bonus template for your pitching deck
John Colley, MBA, MA | Investment Banking | Business| Entrepreneurship | Finance
4.5/5 stars on Amazon: ★ ★ ★ ★

John Colley has a Bachelors's and a Master's Degree from Cambridge University in the UK (Magdalene College). He also graduated from Cass Business School in 1992 with an MBA with Distinction and also won the Tallow Chandler's Prize for the Best Dissertation. John spent nine years as a Commissioned British Army Officer, serving in Germany and the UK in the 1980s, retiring as a Captain. He graduated from the Royal Military Academy Sandhurst (Britain's West Point) in 1984. John spent over 25 years working as an Investment Banker, advising hundreds of companies about Strategy, Fund Raising, and Mergers, and Acquisitions. His experience ranges from advising start-up companies to billion-dollar global corporations.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Certificate of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications

Course Outline

  • Introduction
    • Introduction and Objectives of the Course - 4:26
  • Getting Started
    • Getting Started - 8:34
  • Communicating Your Vision
    • Communicating Your Vision - 3:04
    • Communicating Your Vision - Slide Deck and Notes
  • The Business Plan; Overview and Communication
    • The Business Plan; Overview and Communication - 7:30
    • Business Plan - Overview and Communication - Slide Deck and Notes
  • Business Plan Core Contents
    • Business Plan Core Contents - 8:21
    • Business Plan Core Content - Slide Deck and Notes
    • Business Plan Template
  • The Financial Plan
    • The Financial Plan - 11:17
    • Financial Plan - Slide Deck and Notes
    • Financial Plan Template
  • Pitching
    • Pitching - 11:16
    • Pitching - Slide Deck and Notes
    • Outline Pitching Slide Deck
  • The Pitching Process and Investor Returns
    • Pitching - The Process and Investor Returns - 8:06
    • Pitching - The Process and Returns - Slide Deck and Notes
  • Pitching - Dos and Don'ts
    • Pitching - Dos and Dont's and Common Mistakes - 9:31
    • Pitching - Dos and Don'ts and Common Mistakes - Slide Deck and Notes
  • Pitching - Post Mortems
    • Pitching - Post Mortems - 7:37
    • Pitching - Post Mortems - Slide Deck and Notes
  • What Are Investors Looking For?
    • What Are Investors Looking For? - 6:30
    • What Are Investors Looking For? - Slide Deck and Notes
  • Conclusion and Wrap Up
    • Summary of the Course and Investor Readiness Summary - 10:13
    • Summary of the Course and Investor Readiness Summary - Slide Deck
    • Investor Readiness Checklist

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74

Capital Raising for Entrepreneurs

Your Guide for Raising Capital for Your Venture — From Planning to Finding Investors

By John Colley | in Online Courses

Are you an entrepreneur? Does your business need capital? Where do you start? Start here—this course is designed to take you through the whole process, from planning to finding investors. Along the way, you will learn a lot about your business and even more about the way investors think. Make your way through the collection, and you'll discover and come to understand the investor landscape, the stage your business is at, how much money you should raise, and more.

  • Access 74 lectures & 5 hours of training 24/7
  • Familiarize yourself w/ the investor landscape & the stage your business is at
  • Discover how much money you should raise
  • Understand whether or not you match an investor's investment criteria
  • Dive into the four key questions you need to know about VCs
  • Discover how the investment process works
  • Understand the importance of investment size, stage, geography, sector & more
John Colley, MBA, MA | Investment Banking | Business| Entrepreneurship | Finance
4.5/5 stars on Amazon: ★ ★ ★ ★

John Colley has a Bachelors's and a Master's Degree from Cambridge University in the UK (Magdalene College). He also graduated from Cass Business School in 1992 with an MBA with Distinction and also won the Tallow Chandler's Prize for the Best Dissertation. John spent nine years as a Commissioned British Army Officer, serving in Germany and the UK in the 1980s, retiring as a Captain. He graduated from the Royal Military Academy Sandhurst (Britain's West Point) in 1984. John spent over 25 years working as an Investment Banker, advising hundreds of companies about Strategy, Fund Raising, and Mergers, and Acquisitions. His experience ranges from advising start-up companies to billion-dollar global corporations.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Certificate of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications

Course Outline

  • Welcome to the Course
    • Welcome to this Course on Capital Raising for Entrepreneurs - 5:04
  • What You Need to Know To Pitch
    • What Type of Investors are there out there? - 5:23
    • What is the Difference between Private Equity and Venture Capital Investors - 5:20
    • What Stage is your Business at? - 4:05
    • How Much Money Should You Raise? - 3:41
    • What is the difference between Pre-Money and Post Money? - 0:52
  • Do You Really Understand Venture Capitalists?
    • Do You Really Understand Venture Capitalists - 8:47
    • Do You Match These Criteria - 9:21
    • Four Key Questions - 3:28
    • Understanding the VC Investment Process - 6:32
  • How To Understand If You Are Talking To The Right Investor
    • What Type of Investors are You Talking to? Case Study - 2:07
    • What type of investor are you talking to? - 6:45
    • A Detailed Breakdown of Different Types of Equity Investors
    • What is the VCs Ideal Investment Size? - 4:43
    • What Stage Do VCs Invest At? - 3:20
    • How can you define Sector Interest? - 2:51
    • What Part Does Geography Play? - 4:25
    • What is Meant by Style and Structure? - 4:14
    • What is meant by Key Investment Criteria - 2:36
    • Section Summary Do You Understand VCs - 4:07
  • Looking at Things from the VC Point of View
    • The VC Perspective How do VCs Evaluate Deals - 4:07
    • What Factors are important to Venture Capitalists? - 5:42
    • In Case You Were Wondering The NASDAQ Guide to Listing IPOs
    • Considering Valuation from the Venture Capitalist’s Perspective - 5:37
    • How do Investors Value Startups? - 7:02
    • How Do Investors Value a Series A Investment? - 3:48
    • How do VCs Evaluate a Market? - 4:00
    • What do VCs think about your Product or Service? - 4:53
    • How do VCs evaluate You and Your Management Team? - 5:46
    • Why is Exit Strategy important to VCs? - 5:31
    • Why are Barriers to Entry important? - 5:53
    • How do VCs Evaluate Your Competition - 3:34
    • What Financial Information is important to VCs - 2:43
    • What is the typical VC Decision Making Process? - 4:12
    • Seed Stage VCs Decision Tree
    • Project Evaluate Your Startup - 1:51
  • What Questions Should You Ask VCs?
    • 36 Questions to Ask a VC Overview - 1:58
    • 36 Questions to Ask a VC- 1. Fund Profile - 2:44
    • 36 Questions to Ask a VC- 2. Investment Style - 2:14
    • 36 Questions to Ask a VC- 3. Deal Flow - 3:04
    • 36 Questions to Ask a VC- 4. Process - 2:58
    • 36 Questions to Ask a VC- 5. Structure - 2:54
    • 36 Questions to Ask a VC- 6. Value Added - 2:34
    • Key Questions That You Can Expect a VC to Ask You
  • How to Email Investors
    • How to Write an Introductory Email to an Investor - 4:44
    • The Power of Forwardable Emails - 2:29
    • How NOT to email Investors - 3:38
    • How to Find an Investor’s Email Address - 4:34
  • What You Need to Know to Present Your Business to Investors
    • How to Deliver a 60 Second Pitch - 5:05
    • Sixteen Magic Buttons for VCs - 9:07
    • How to Write a One Pager - 7:45
    • Top Tips on How to Preparing to Pitch Investors - 8:05
    • How to Prepare a Pitch Deck for Investors - 7:41
    • How to Prepare a Business Plan and Executive Summary
    • How to Prepare a Financing Strategy - 2:26
    • Key Elements of the Financial Plan - 4:36
  • How To Deliver A Winning Presentation To Investors?
    • What Do Investors Want? - 7:06
    • Outline Presentation Checklist - 12:19
    • AIDA and Why Pitching VCs Is Like Buying A Car - 4:50
    • Selling Your Pitch - 10:55
    • Pitching To Win - 10:11
    • How to Run The Meeting - 8:04
    • Outline Management Presentation - 13:04
    • Defending Your Plan - 9:00
    • ACTIVITY: Create Your Own Management Presentation - 1:27
    • What are TAM, SAM and SOM and why are they important? - 5:26
  • Managing The Investment Process
    • Can You Find Me The Right Investor? - 17:48
    • Where do VCs Source their Deals? - 3:10
    • How do you find Angel Investors - 3:52
    • How to Find Venture Capital Investors - 2:13
    • Funding Portal Website
    • The Investment Process - 5:16
    • How to Manage Your Investment Process - 4:07
  • Summary and Wrap Up
    • Summary and Wrap Up - 3:56

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8

Startup Essentials for Founders

Get a Deeper Understanding of the Issues Critical to Startups in This Bite-Sized Course

By John Colley | in Online Courses

If you're considering creating your own startup and don't know where to start exactly, this Introductory course has you covered. Exploring 36 major issues critical to startups, this course follows a 6x6 matrix that hones in on six major topics: market, profit, plan, capital, value, and investors. You'll learn from videos of each topic, with a downloadable slide deck in PDF format. You'll also get access to a PDF at the end with a text summary of all the issues covered so that you have a checklist to take away.

  • Access 8 lectures & 1 hour of content 24/7
  • Explore the six most critical topics for creating a startup
  • Familiarize yourself w/ market, profit, plan, capital, value & investors
  • Learn from an intuitive 6x6 matrix of startup issues
John Colley, MBA, MA | Investment Banking | Business| Entrepreneurship | Finance
4.5/5 stars on Amazon: ★ ★ ★ ★

John Colley has a Bachelors's and a Master's Degree from Cambridge University in the UK (Magdalene College). He also graduated from Cass Business School in 1992 with an MBA with Distinction and also won the Tallow Chandler's Prize for the Best Dissertation. John spent nine years as a Commissioned British Army Officer, serving in Germany and the UK in the 1980s, retiring as a Captain. He graduated from the Royal Military Academy Sandhurst (Britain's West Point) in 1984. John spent over 25 years working as an Investment Banker, advising hundreds of companies about Strategy, Fund Raising, and Mergers, and Acquisitions. His experience ranges from advising start-up companies to billion-dollar global corporations.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Certificate of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications

Course Outline

  • Introduction
    • Introduction - 2:55
  • Markets
    • Markets Video - 5:08
  • Profits
    • Profits - 5:51
  • Plan
    • Plan - 4:58
  • Capital
    • Capital - 5:07
  • Value
    • Value - 6:22
  • Investors
    • Investors - 5:13
  • Summary and Special Offer
    • Course Text Summary

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17

The State of the Venture Capital Market

Discover How to Position Business for VC Funding Success in 2021

By John Colley | in Online Courses

If you are an entrepreneur or founder looking to raise capital from VCs in the foreseeable future, this training course is essential for you. As key questions are discussed, the information will help you position your company for funding and avoid many common mistakes and errors. This easy-to-follow training addresses key questions that you are almost certainly asking already and provides clear guidance and answers that will make your next funding even more successful.

  • Access 17 lectures & 1 hour of content 24/7
  • Know the State of the Market in 2021
  • Learn the things you can say about valuations in 2021
  • Discover the process of selecting VCs
  • Know the aspects that VCs are searching for in an entrepreneur
  • Find out the exact amount of money you should try raising
  • Undestand debt & when it is suitable for a growing business to have one
John Colley, MBA, MA | Investment Banking | Business| Entrepreneurship | Finance
4.5/5 stars on Amazon: ★ ★ ★ ★

John Colley has a Bachelors's and a Master's Degree from Cambridge University in the UK (Magdalene College). He also graduated from Cass Business School in 1992 with an MBA with Distinction and also won the Tallow Chandler's Prize for the Best Dissertation. John spent nine years as a Commissioned British Army Officer, serving in Germany and the UK in the 1980s, retiring as a Captain. He graduated from the Royal Military Academy Sandhurst (Britain's West Point) in 1984. John spent over 25 years working as an Investment Banker, advising hundreds of companies about Strategy, Fund Raising, and Mergers, and Acquisitions. His experience ranges from advising start-up companies to billion-dollar global corporations.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Certificate of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications

Course Outline

  • Introduction
    • A Personal Introduction - Meet Your Instructor John Colley - 1:27
    • Why This Course Is Important To You And What We Are Going To Cover - 2:36
  • Key Questions on the State of the VC Market in 2019
    • 1. The State Of The Market In 2019 - 2:55
    • 2. What Can We Say About Valuations In 2019? - 3:20
    • 3. How Do You Select VCs? - 2:12
    • 4. What Are VCs Looking For? - 3:05
    • 5. How Much Money Should I Try To Raise? - 1:37
    • 6. How Long Does The Investment Process Take? - 1:37
    • 7. When Is Debt Suitable For A Growing Business? - 2:46
    • 8. How Should A Founder Think About The Mix Of Debt And Equity? - 2:01
    • 9. What Documentation Do You Need? - 2:31
    • 10. How Should A Founder Sell To An Investor? - 2:01
    • 11. What Is The Deal Process From Signed Term Sheet To Cash In The Bank ? - 4:20
  • Course Bonuses
    • Down Load The Audio Version Of This Training
    • Down Load The eBook Of This Training
  • Summary and Wrap Up
    • Course Summary and Wrap Up - 4:00
    • Next Steps...What Should You Do Next? - 1:39

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35

Entrepreneur's Introduction to Venture Capital Finance

Demystify the Complex World of Venture Capital Finance with Help From a Seasoned Pro

By John Colley | in Online Courses

Are you new to the complex and confusing world of venture capital finance? No problem! Instructor John Colley has over 30 years of investment banking experience working with hundreds of startups, entrepreneurs, founders, and venture capital firms. His goal is to share some of that experience with you. This course is designed with the new entrepreneur in mind and will help demystify the world of venture capital finance for you.

  • Access 35 lectures & 1 hour of content 24/7
  • Understand if venture capital is right for your business
  • Dive into the pros & cons of venture capital investment
  • Explore how to attract & engage investors
  • Familiarize yourself w/ the investment process & deal terms
John Colley, MBA, MA | Investment Banking | Business| Entrepreneurship | Finance
4.5/5 stars on Amazon: ★ ★ ★ ★

John Colley has a Bachelors's and a Master's Degree from Cambridge University in the UK (Magdalene College). He also graduated from Cass Business School in 1992 with an MBA with Distinction and also won the Tallow Chandler's Prize for the Best Dissertation. John spent nine years as a Commissioned British Army Officer, serving in Germany and the UK in the 1980s, retiring as a Captain. He graduated from the Royal Military Academy Sandhurst (Britain's West Point) in 1984. John spent over 25 years working as an Investment Banker, advising hundreds of companies about Strategy, Fund Raising, and Mergers, and Acquisitions. His experience ranges from advising start-up companies to billion-dollar global corporations.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Certificate of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications

Course Outline

  • Introduction to the Course
    • Welcome to the Course! - 4:30
    • Why This Course Is Important To You And What We Are Going To Cover - 6:20
  • Is Venture Capital Right For Your Business?
    • Is Venture Capital Right for Your Business Section Intro - 1:07
    • Look before you leap! Setting the Agenda - 1:22
    • Key Questions For You, The Entrepreneur - 2:06
    • Lets Take A Look At Your Proposed Business - 1:10
  • What Are Your Equity And Non Equity Financing Options?
    • What Are Your Equity And Non Equity Financing Options? - 1:04
    • What Are Your Financing Options? - 3:20
    • Equity Finance Options - 2:45
  • The Pros and Cons of Venture Capital Investment
    • The Pros and Cons of Venture Capital Investment - 1:22
    • What Are The Benefits Of A Partnership With A Venture Capitalist? - 3:12
    • When NOT To Raise Money From a VC - 1:54
    • So What Factors Should Founders Be Considering? - 2:45
  • Investment Stages Explained
    • Investment Stages Explained - 1:18
    • Seed, Series A and Later Stages - 2:41
    • Pre-IPO, Buyout, Buy and Build, Trade Sale, Secondary Buyouts - 1:50
  • How to Attract and Engage Investors
    • How to Attract and Engage Investors - 1:38
    • How Venture Capitalists Make Money - 2:31
    • How Angel Investors Make Money - 1:53
    • Additional Benefits from Venture Capital - 5:21
    • What does an Investor Look for? - 1:31
    • How Can You Identify Relevant Venture Capital Investors? - 3:07
    • How to get yourself on Investors Radar? - 2:53
  • The Investment Process
    • The Investment Process - 1:36
    • Investment Process - First Meeting - 1:30
    • Investment Process - Pre-Term Sheet (4 Weeks) - 1:53
    • Investment Process - Post Term Sheet (2-4 Months) - 1:24
  • Deal Terms
    • Key Deal Terms - 1:07
    • The Three Types of Investment - 1:27
    • 21 Term Sheet Deal Terms Lecture - 4:53
  • How To Choose the Right VC
    • How To Choose the Right VC - 1:39
    • The Entrepreneurs Equation - 2:07
    • Choosing the Right VC - 1:42
  • BONUS: Course Audio Book - Downloadable
    • Downladable Course Audio Book
  • Summary and Wrap Up
    • Summary and Wrap Up - 2:58

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15

Venture Capital Terms: Liquidation Preferences are Critical to Your Success

Know What Liquidation Preferences are & How they Affect Your Startup Business

By John Colley | in Online Courses

Liquidation preferences are the most critical part of the term sheet you are negotiating with an investor, particularly a venture capital investor. You ignore liquidation preferences at your peril as you define the terms of your exit return when you agree with these investment term sheets with investors. In this course, you will attain deeper knowledge on what liquid preferences are, why they are important, and how they can affect your startup business.

  • Access 15 lectures & 1 hour of content 24/7
  • Know about liquidation preferences & why they are important
  • Identify the differences between ordinary shares & preferred shares
  • Learn more about UK SEIS & EIS schemes
  • Discover the different types of liquidation preferences
  • Know the right of conversion to common stock as well as dead zones
John Colley, MBA, MA | Investment Banking | Business| Entrepreneurship | Finance
4.5/5 stars on Amazon: ★ ★ ★ ★

John Colley has a Bachelors's and a Master's Degree from Cambridge University in the UK (Magdalene College). He also graduated from Cass Business School in 1992 with an MBA with Distinction and also won the Tallow Chandler's Prize for the Best Dissertation. John spent nine years as a Commissioned British Army Officer, serving in Germany and the UK in the 1980s, retiring as a Captain. He graduated from the Royal Military Academy Sandhurst (Britain's West Point) in 1984. John spent over 25 years working as an Investment Banker, advising hundreds of companies about Strategy, Fund Raising, and Mergers, and Acquisitions. His experience ranges from advising start-up companies to billion-dollar global corporations.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Certificate of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications

Course Outline

  • First Section
    • Liquidation Preferences- Critical To Your Success Introduction - 3:50
    • Why Venture Capital Liquidation Preferences Critical are to your success - 5:14
  • What are Liquidation Preferences and why are they Critical?
    • Liquidation Preferences Why Are they Important? - 1:18
    • What are Liquidation Preferences? - 2:39
    • The Difference between Ordinary Shares and Preferred Shares - 1:21
    • UK SEIS and EIS Schemes and Liquidation Preferences - 1:24
  • Types of Liquidation Preferences
    • Types of Liquidation Preference - 3:43
    • Rights of Conversion to Common Stock - 1:04
    • What are Dead Zones? - 3:18
    • Seniority in Future Financing Rounds - 1:37
  • How Can Liquidation Preferences affect your returns?
    • How Can Liquidation Preferences affect your returns? - 3:11
    • Liquidation Preference Exercise - 1:20
    • Should You Offer Liquidation Preferences to Investors? - 1:42
  • Bonus: Downloadable Audio Book
    • Bonus: Course Audio Book - Downloadable
  • Course Summary and Wrap Up
    • Liquidation Preferences Course Summary and Wrap Up - 3:06

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Terms

  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.