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The Google Analytics Master Class Bundle

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5
Lessons
115
Enrolled
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Product Details

Access
Lifetime
Content
2.0 hours
Lessons
23

Google Analytics Certification: Become Certified & Earn More

Become Google Analytics Certified to Land a Job, Get Promoted, or Start a New Career in Digital Marketing

By Daragh Walsh | in Online Courses

Taking the Google Analytics exam gives you an industry-recognized certification proving your skills in Digital Analytics and Google Analytics. The exam is free to take, 90 mins long, and contains multiple-choice questions (a detailed overview of the exam is provided in the course). Once you’ve achieved certification, you will have gained a really great understanding of how to use Google Analytics professionally, inquisitively, and intellectually. And not only for content websites but also for eCommerce websites and mobile apps as well. This course will prepare you to get certified and boost your career.

4.5/5 average rating: ★ ★ ★ ★

  • Access 23 lectures & 2 hours of content 24/7
  • Use tons of practice questions to see what you got right or wrong & why
  • Pass the official Google Analytics certification exam the first take
  • Use two methods to promote your certification & get hired
Daragh Walsh
4.4/5 Instructor Rating: ★ ★ ★ ★

More than 90,000 students have taken Daragh Walsh's courses, leaving more than 9,000 top-rated reviews. As a Google Certified Marketer, Daragh has worked with Amazon, Hertz, Callaway Golf and grown his own successful business online. He teaches proven marketing strategies that are designed to make an impact and increase your income. He is based in Ireland and loves connecting with people all over the world.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications

Course Outline

  • Your First Program
  • Section 1 : Introduction
    • Lecture 1: How to Become Certified in 1 Day! - 2:40
    • Google Analytics Glossary - Top 50 Terms
    • Lecture 2 : Google Analytics Resources - 2:34
  • Section 2 : Complete Certification Training
    • Lecture 3 : Google Analytics for Beginners - 59:01
    • Lecture 4 : Advanced Google Analytics - 41:56
  • Section 3 : Practice Exam
    • Practice Test With Timer (70 Questions)
    • Quiz 1 : 30 More Practice Questions
  • Section 4 : Official Exam
    • Lecture 5 : Detailed Exam Overview + 4 Tips to Pass First Time (text)
    • Lecture 6 : How to Take the Google Analytics Certification Exam - 0:45
  • Section 5 :Promote Your Certification
    • Lecture 7 : 5 Ways to Promote Your Google Analytics Certification - 8:19
    • Lecture 8 : How to Change the Name on Your Google Certification - 1:57
  • Section 6 : Conclusion
    • Lecture 9 : Thank you & conclusion - 1:21
    • Lecture 10 : Discounts to Other Bestselling Courses
  • Section 7 : Bonus: 100+ More Practice Questions
    • Lecture 11 : Get Access to the Official Practice Questions (90 Questions) - 2:51
    • Lecture 12 : Troubleshooting: New Registration Step
    • Lecture 13 : Updated : Google Analytics for Beginners Assessment 1 Answers (16 Questions)
    • Lecture 14 : Updated : Google Analytics for Beginners Assessment 2 Answers (10 Questions)
    • Lecture 15 : Updated : Google Analytics for Beginners Assessment 3 Answers (10 Questions)
    • Lecture 16 : Updated : Google Analytics for Beginners Assessment 4 Answers (10 Questions)
    • Lecture 17 : Updated : Advanced Google Analytics Assessment 1 Answers (15 Questions)
    • Lecture 18 : Updated : Advanced Google Analytics Assessment 2 Answers (12 Questions)
    • Lecture 19 : Updated : Advanced Google Analytics Assessment 3 Answers (15 Questions)
    • Lecture 20 : Updated : Advanced Google Analytics Assessment 4 Answers ( 10 Questions)

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Access
Lifetime
Content
2.0 hours
Lessons
28

Google Analytics for Beginners: Hands-On Training Course

Grow Your Business & Career with the Best-Selling Google Analytics Course and Hands-On Exercises

By Daragh Walsh | in Online Courses

Enroll today to grow your business and career with Google Analytics! This course helps you go from beginner to advanced and your instructor will take you through each step on screen. By the end of this Google Analytics course, you will be using Google analytics as a powerful tool to monitor the health of your business and identify growth opportunities.

4.4/5 average rating: ★ ★ ★ ★

  • Access 28 lectures & 2 hours of content 24/7
  • Create a Google Analytics account
  • Load demo data from a real online store
  • Add filters to remove internal traffic
  • Analyze real-time, audience, acquisition & behavior reports
  • Deep dive into data with dimensions & segments
Daragh Walsh
4.4/5 Instructor Rating: ★ ★ ★ ★

More than 90,000 students have taken Daragh Walsh's courses, leaving more than 9,000 top-rated reviews. As a Google Certified Marketer, Daragh has worked with Amazon, Hertz, Callaway Golf and grown his own successful business online. He teaches proven marketing strategies that are designed to make an impact and increase your income. He is based in Ireland and loves connecting with people all over the world.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications

Course Outline

  • Introduction
    • Google Analytics Overview - 6:35
    • Google Analytics Glossary - Top 50 Terms
    • Google Analytics Demo Account
  • How to Set Up Google Analytics Correctly
    • How to Set Up Google Analytics & Install the Tracking Code On Your Website - 5:41
    • How to Add Backup Views - 3:05
    • How to Add Filters to Reporting Views - 2:39
    • How to Set Up Goals in Google Analytics - 6:07
    • How to Set Up Ecommerce Tracking in Google Analytics - 4:09
  • How to Analyse Google Analytics Reports
    • Main Tools for Analysis - 10:59
    • How to Analyse Real Time Reports - 4:01
    • How to Analyze Audience Reports - 9:25
    • How to Analyze Acquisition Reports - 6:25
    • How to Analyze Behaviour Reports - 5:09
    • How to Analyse with Segments - 4:39
    • How to Track Marketing Campaigns with Campaign Tagging - 3:34
    • Campaign Tagging Example
  • Bonus Lectures
    • How to Use Benchmarking Reports to Grow a Business - 9:51
    • How to Set Up Custom Dashboards for In-Depth Analysis - 6:02
    • How to Set Up Event Tracking in Google Analytics - 6:50
    • How to Set Up Custom Alerts For Traffic Spikes/Drops - 3:15
    • How to Remove Spam Traffic from Google Analytics - 2:41
    • Use Machine Learning to Understand Your Data (Analytics Intelligence) - 6:50
    • How to Set Up Custom Reports - 8:08
    • How to Manage Multiple Google Analytics Accounts - 1:54
    • How Google Analytics Works - 4:57
    • How to Link Google Ads to Google Analytics - 6:09
  • Conclusion
    • Conclusion & Next Steps
    • Best Selling Courses for just $9.99

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Access
Lifetime
Content
4.0 hours
Lessons
33

Google Analytics

Navigate & Gain Insight from Vast Amount of Data Found in Google Analytics

By Boot Camp Digital | in Online Courses

Google Analytics is a powerful free tool that allows you to measure the effectiveness of your marketing campaigns so you can make smarter decisions for your business. In this course, you will learn how to navigate the vast amount of data found in Google Analytics and focus on gaining insights from that data. Once you’ve taken the Google Analytics training course, you’ll be able to answer the question, “Are my marketing campaigns working?”

  • Access 33 lectures & 4 hours of content 24/7
  • Understand how to use Google Analytics to make better decisions
  • Learn how to set up & configure your Google Analytics account
  • Explore the data available & learn what the numbers mean
  • Set up Google Ads campaigns
  • Use advanced techniques for a deeper understanding of user behavior

Boot Camp Digital specializes in training small to large businesses, marketing and sales teams, advertising agencies and public relations firms all with the top priority of impact. They work with their clients to deliver digital marketing training in a way that makes the most sense for their needs and budget. Boot Camp Digital offers live, in-person workshops, online course and certifications, and custom training for teams.

Krista Neher is the CEO of Boot Camp Digital, a bestselling author of six books, an international speaker and a recognized digital marketing expert. She has worked with leading companies like Google, P&G, General Mills, Nike, GE, The United States Senate, Prudential, Remax and more. She has also been a featured expert in the Wall Street Journal, New York Times, CNN, Associated Press, Wired Magazine and more.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications

Course Outline

  • Google Analytics 100: Introduction
    • Google Analytics - Why Analytics - 2:07
    • Google Analytics - Analytics Reporting - 2:42
    • Why Google Analytics - 2:14
    • Google Analytics - How to Evaluate Success - 2:20
    • What Can Google Analytics Answer - 1:36
    • Introduction to Google Analytics - 1:45
  • Google Analytics 200: Setup and Configuration
    • Google Analytics Basic Setup - 14:43
    • Google Analytics View Settings - 3:41
    • Google Analytics Basic Setup: Filters - 15:35
    • Google Analytics Basic Setup: Goals - 18:11
    • Google Analytics Basic Setup: Google AdWords - 1:39
    • Google Analytics Dashboard Introduction - 11:17
    • Google Analytics Customization - 7:08
  • Google Analytics 300: Gaining Insights From Data
    • Google Analytics Key Metrics - 7:51
    • Google Analytics Audience reports - 9:24
    • Google Analytics Acquisition - 7:05
    • Google Analytics - Understanding Behavior Metrics - 19:48
    • Google Analytics - Understanding Conversion Metrics - 7:57
    • Google Analytics - Conversion Tracking Implementation - 7:55
    • Google Analytics - Conversion Tracking Power Tip for Large Lists - 4:07
    • Google Analytics - Gaining Insights from Conversion Tracking Data - 4:45
    • Google Analytics - Measuring AdWords Campaigns - 4:58
  • Google Analytics 400: Advanced Google Analytics
    • Site Search Tracking - 13:55
    • Get Rid of Annoying Spam Data With Custom Filters - 2:51
    • Google Analytics: Event Tracking - 7:30
    • Google Analytics: Segmenting Data - 8:09
    • Google Analytics: Using the Channels Report for Analysis - 5:07
    • Google Analytics: Using Report Advanced Filters - 21:03
    • Google Analytics: Using Primary and Secondary Dimensions Within Reports - 18:23
    • Google Analytics: Using Multi-Channel Attribution Data - 16:54
    • Google Analytics: Adding Goals to your AdWords Conversions - 2:28
    • Google Analytics: Using Behavior Flow to Evaluate UX - 5:03
    • Google Analytics: 10 Questions Google Analytics Can Answer - 10:42

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Access
Lifetime
Content
2.0 hours
Lessons
18

Google Analytics Course

Understand Methods & Techniques for Measuring, Monitoring & Analyzing Web Traffic

By Earn and Excel | in Online Courses

Google Analytics is the most popular Web Analytics tool. It’s seamless integration with other Google products such as Google Ads and Google Data Studio make it a perfect tool in the arsenal for Analytical tracking and performance of your company’s online presence. With insights from highly experienced Marketing Analyst Guido Hummel, this course is a very practical hands on training to get you leveraging the best of Google Analytics. This course is perfect for anyone who needs to understand methods and techniques for measuring, monitoring and analyzing web traffic that will tremendously benefit from this course.

  • Access 18 lectures & 2 hours of content 24/7
  • Understand the importance of Google Analytics
  • Install & verify Google Analytics code
  • Take a look at audience behavior & conversions
  • Learn how Google Analytics receive data & hits and scopes
Earn and Excel
4.4/5 Instructor Rating: ★ ★ ★ ★

Earn and Excel is a collective of highly experienced professionals from the UK and North America who have packed decades of skills and experiences into easily digestible training courses on Excel, Business Intelligence, Data Analysis, Microsoft Office, Accounting, and Marketing Analytics.

They have all had long careers as professionals first and foremost so this allows them to truly empathize with your challenges in the workplace. Their goal is not to just teach you the theory but to impart practical skills you can begin to implement immediately.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications

Course Outline

  • 1 Introduction to Google Analytics
    • 1.1 Introduction to the course - 2:57
    • 1.2 What is Google Analytics_ - 5:32
    • 1.3 Why Google Analytics - 5:38
  • 2 Installation of Google Analytics
    • 2.1 Installing the Google Analytics code - 6:03
    • 2.2 Veryfing the installation of Google Analytics - 8:35
  • 3 Real time, Audience, Acquisition, Behaviour and Conversions
    • 3.1 Real time, Audience, Acquisition - 12:48
    • 3.2 Behaviour - 7:28
    • 3.3 Conversions - 3:59
  • 4 Dimensions, Metrics, Data, Hits and Scopes
    • 4.1 Dimensions and metrics - 3:25
    • 4.2 How Google Analytics receives data - 6:25
    • 4.3 Hits and Scopes - 8:27
  • 5 Segmentations, Basic and Advanced Reports
    • 5.1 Segmentations - 4:51
    • 5.2 Reports _ Basics - 11:53
    • 5.3 Reports _ Advanced - 10:42
  • 6 Hierarchical organization of GA, Goals and Outro
    • 6.1 Hierarchical Organization of GA - 5:11
    • 6.2 Basics of goals - 7:37
    • 6.3 Goals Set up example - 13:35
    • 6.4 Outro - 3:55

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Access
Lifetime
Content
2.0 hours
Lessons
13

Marketing Analytics in Google Data Studio

Use Google Data Studio & Work with Web Performance Data Efficiently

By Earn and Excel | in Online Courses

With each day, the breadth and depth of available Marketing Data grows and with that your skills and toolsets need to improve in order to keep up with the growing demand for Marketing Analytics work. This course teaches you how to set up an Analytics Dashboard in Google Data Studio and use the data to help make your manager/executive make key strategic Marketing/Sales decisions. This course is perfect for those who come from a Sales/Marketing background and wish to make a transition to more analytical work or conversely, existing Analysts who would like to work in Marketing teams will greatly benefit from the course.

  • Access 13 lectures & 2 hours of content 24/7
  • Learn important reporting concepts
  • Learn how to know your audience
  • Understand audience acquisition, behavior & conversion
  • Monitor your website's performance
  • Gain a better understanding of SEO & Google Analytics
Earn and Excel
4.4/5 Instructor Rating: ★ ★ ★ ★

Earn and Excel is a collective of highly experienced professionals from the UK and North America who have packed decades of skills and experiences into easily digestible training courses on Excel, Business Intelligence, Data Analysis, Microsoft Office, Accounting, and Marketing Analytics.

They have all had long careers as professionals first and foremost so this allows them to truly empathize with your challenges in the workplace. Their goal is not to just teach you the theory but to impart practical skills you can begin to implement immediately.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications

Course Outline

  • Introduction & Reporting
    • First Lecture
    • 1.1 Introduction - 2:14
    • 1.2 Important Concepts - 10:26
    • 1.3 Report from Scratch - 33:56
  • 2 Understanding your Audience
    • 2.1 General Overview - 4:48
    • 2.2 Getting to know my Audience - 13:22
    • 2.3 Audience Quality - 19:02
    • 2.4 Acquisition, Behavior and Conversion - 25:10
  • 3 Performance
    • 3.1 Website's Performance - 8:30
    • 3.2 Product and Sales - 8:48
  • 4 Marketing Channels
    • 4.1 SEO - 10:55
    • 4.2 SEM - 13:09
    • 4.3 Google Analytics Summary Walkthrough - 12:28

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Terms

  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.